In everything we do at Colonia Communication, we love to mix in inspiration from different sectors. That is a sure source for insight. One of our favourite books is Dutch “Not Invented Here” by Ramon Vullings and Marc Heleven.
Just read some quotes from the book below, then we recommend that you order it – rightaway! Fire up some good thinking at the office with cheat sheets, bulleted lists and hands-on knowledge from this great book!
“Not Invented Here” has both an analytical and creative approach – that is why we love it and we hope you will, too.
Just listen to these inspirational quotes from the book:
“Cross-industry innovation is the commitment we make to the process of asking questions, combining elements, finding patterns and testing concepts.”
“Cross-industry innovation is a clever way to jump-start your innovation efforts by drawing analogies and transferring approaches between contexts, beyond the borders of your own industry, sector, area or domain.”
So if you read one book this year, make sure this is it. The ability to transfer knowledge between business sectors and industries and even art and humanities will prove invaluable. This is the foundation for creative innovation, new insights, diverse business models and sharp external analysis.
And believe it or not – it is fun too!
Colonia Communications specializes in B2B marketing and communications, with acquired knowledge in international security and defence issues as you may have noted in other posts. We care! Pro Bono work for human rights, children’s rights and rule of law.
Read our External Analysis:
Read our External Analysis, in Swedish below: